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Writer's pictureFadil Boudjenane

Enterprise Digital Ecosystem

Updated: Nov 30, 2020

Digital Innovation Strategy

To create a new market, enterprises are establishing digital ecosystems to build connections, drive transformation, and improve business outcomes.


Digital Revolution

Companies such as Google, Amazon, Facebook, and Uber are leading the way in monetizing digital services and data disrupting markets through digital-driven strategies..

The digital revolution continues to transform our world. According to IDC, our digital world is now “doubling in size every two years, and by 2020 the digital universe – the data we create will reach 44 zettabytes, or 44 trillion gigabytes”. As data proliferates exponentially, a new class of digital offering & application is emerging, one endowed with the intelligence to redefine the business, operating and technology models.


The need to transform businesses to become more native for a digitally empowered world is not only urgent, but essential and inevitable. Those that are slow to transform will be left behind, disrupted and disintermediated.


  • Customer,

In the digital age, we are moving to a world best described not by mass markets but by connected networks.

In this paradigm, customers are dynamically connected and interacting in ways that are changing their relationships to business and to each other.

Customers today are constantly connecting with and influencing each other and shaping business reputations and brands. Their use of digital tools is changing how they discover, evaluate, purchase, and use products and how they share, interact, and stay connected with brands.


  • Data, Effective Decision making

Data is a vital part of Effective Decision making on how every business operates, differentiates itself in the market, and generates new Value Innovation.

The next driver of digital transformation is data: how businesses produce, manage, and operate information.

Traditionally, data was produced through a variety of sources (from customer surveys to inventories) that were conducted within business processes—manufacturing, operations, sales, marketing. The resulting data was used mainly for evaluating, forecasting, and decision making.

Today we are faced with a data deluge. Most data available to businesses is generated outside enterprise business processes. With social media, mobile devices, and sensors on every object in a supply chain.

Every business now has access to a river of structured and unstructured data that is generated without planning and that can increasingly be utilized with new analytical tools.

These tools allow firms to make new kinds of predictions, uncover unexpected patterns in business activity, and unlock new sources of value.

Data is a vital part of Effective Decision making on how every business operates, differentiates itself in the market, and generates new value Innovation.


  • Value Innovation

The Value Innovation is the process by which new ideas are developed, tested, and brought to the market.

The third domain of digital transformation is Value Innovation: the process by which new ideas are developed, tested, and brought to the market by businesses.

In the digital Era, the Value Innovation is focused on careful experiments and on minimum viable prototypes that maximize learning while minimizing cost.


Assumptions are repeatedly tested, and design decisions are made based on validation by real customers.

In this approach, products and services are developed iteratively through a process that saves time, reduces the cost of failures, and improves organizational learning.


  • Value Proposition

The value proposition is the Value a business delivers to its customers.

The final domain of digital transformation is the Value a business delivers to its customers—its value proposition.

The only sure response to a shifting business environment is to take a path of constant evolution, looking to every technology as a way to extend and improve our value proposition to our customers. Rather than waiting to adapt when change becomes a matter of life or death, businesses need to focus on seizing emerging opportunities, divesting from declining sources of advantage, and adapting early to stay ahead of the curve of change.


Digital transformation

Digital transformation involves fundamental and comprehensive change. It is the reinvention of the way in which a company operates and create value to users in the digital Era.


The Digital transformation success enables new client Value propositions by reinventing:

  • New business and operating process model, and

  • New Innovative digital solutions (products and services) that engage Users and Clients (customers, business partners, and employees, ..) in a seamless personalized experience.



Digital Innovation Strategy

To create a new market, enterprises are establishing digital ecosystems to build connections, drive transformation, and improve business outcomes.




Enterprise Digital Ecosystem

Enterprise Digital Ecosystem involves empowering people to experiment, Release, and constantly enhance digital offerings.



An Enterprise digital ecosystem enables organizations to create end-to-end value chain and build, run, and manage automated processes in a hybrid, & Multi-Cloud environment.

It involves empowering people to:

· Experiment (PoC, PoV, & Minimum Viable Prototypes (client Value propositions))

· Release, and

· Constantly enhance digital offerings

It changes the role of the emerging technologies (e.g. Hybrid-cloud, Multi-Cloud, Global Data Fabric, Data & Advanced Analytics, IOT, & AI/ML) in a company from enabling to inspiring strategy.


  • Framework "Enhanced Digital Ecosystem & Control"

Faced with digital transformation, businesses today clearly need new frameworks for formulating their own strategies to successfully adapt and grow in the digital age.



The following framework help enterprises in the establishment of the digital ecosystem based on a Hybrid, Multi cloud strategy with a big focus on the creation of the foundation architecture to build connections, drive transformation, and manage Innovation practices.





The following framework help enterprises in the establishment of the digital ecosystem based on a Hybrid, Multi cloud strategy with a big focus on the creation of the foundation architecture to build connections, drive transformation, and manage Innovation practices.


Enhanced Digital Ecosystem & Control

Vision & digital Strategy

  • Effective Decision making, Based on IA, Advanced Analytics, Machine Learning & Big Data.

  • Connectivity & Digital Experience Design, Customer, Suppliers, Employers and Developers

  • Innovation, Products and Services, Business models & Operating models

  • Automation, Manual Activities, RPA, NoOps,…

Digital Ecosystem Foundation Architecture

  • Hybrid, Multi-Cloud Strategy (Hybrid, IDaaS, IPaaS, ...)


  • Hybrid, Multi-Cloud Foundation Architecture

    • Connectivity & Networking (e.g. Direct Line, VPN, Hub & Spoke (Landing Zone deployment...))

    • Identity and Access Management, (e.g. IDaaS, IAM Control Plane & Federation Broker)

    • Governance & Control (Cloud Adoption Framework, Cost Management, Identity & Security Baseline, …)

    • IPaaS Architecture Considerations: (Cloud Broker API Management, Service-oriented API-Centric Multi-cloud Architecture, IOT-Edge & Data Fabric oriented Multi-cloud architecture)

Digital Ecosystem Innovation Practices

  • Data Effective Decision making, Practice, Based on IA, Advanced Analytics, Machine Learning & Big Data.

  • Customer Experience Practice, Seamless multichannel experience, Wherever service proposition.

  • Product & Service Innovation Practice, New digital products and services, Cocreation of products).

  • Digital Automation Practice, New Business models, Operating models & Value Chain & Digital Automation).

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